autoGraph Industry Insights

  • Market Insights

    Happy ‘n’ Healthy!

    autoGraph is the future of data privacy. Marketing opt-in rates among brands that use autoGraph increase up to 700% and their digital advertising and content revenue has ballooned 200% to 800%. Here, we share our learnings of Food & Drink habits of football and tennis fans (infographic) based on 500,000 autoGraph profiles and how brands can use autoGraph can deliver engaging customer experiences. [READ MORE]

  • Market Insights

    New Revenue for Mobile Operators

    Mobile Operators can avoid becoming a commodity by delivering value added “connected experiences”. autoGraph helps operators deliver these connected experiences in under a quarter and generate significant new revenues from their existing subscribers. [READ MORE]

facebook third party data
Market Insights

Surf the Opt Out Tsunami

Beyond Facebook and Third Party Data: Trust Marketing through First Party Opt-ins.  Among heightened privacy concerns and Facebook cutting out third-party data providers, autoGraph shows the value of gaining first party opt-ins and treating customer data with respect. [READ MORE]

Mobile Operators Advertising Opportunity
Market Insights

Jump in New Revenue from Existing Subscribers

In the privacy conscious era of advertising, autoGraph deliver a full solution for Mobile Operators to engage customers and be a significant part of their daily content consumption. Henry Lawson, CEO of autoGraph, shares his views on how autoGraph can deliver a significant jump in new revenue from existing subscribers. [READ MORE]

Market Insights

AI: Personalization Changes Customer Behavior

Personalization Changes Customer Behavior Analytics are great and AI has been instrumental in finding insights, segmenting customers and creating data visualizations to help marketing understand their customer.  However, artificial intelligence (AI) and machine learning are [READ MORE]

Case Study

Is 50 redemptions worth 17,925 Opt Outs?

Are 50 units of incremental sales worth 17,925 customers opting out? Some may say it depends on the value of each incremental sale unit. However, the loss of 12% of customer marketing consent from the targeted audience should be alarming!  Opt-ins are becoming a key campaign KPI along with reach and redemption as this case study proves. [READ MORE]

Market Insights

Trust Marketing = Happy Customers

Past purchase history, past search history and past channel transactions are not indicators of future customer behavior. Learn your customer’s motivations and aspirations by building a foundation of trust.  Trust Marketing, using autoGraph, allows you to gain first-party opt-in profiles and permissions that can boost your marketing effectiveness and revenue. [READ MORE]

Market Insights

The New 4P’s of Marketing

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are a new 4Ps of Marketing [READ MORE]

Market Insights

Permissions Best Practice

When it comes to opt-ins, shady tricks and hidden agendas will not work to build genuine connections with your customers. With the General Data Protection Regulation coming into place in May 2018, as famed lawyer [READ MORE]

Market Insights

ICO Issues GDPR Guide for Brands

The UK Information Commissioner Elizabeth Denham calls for brands to be more “transparent with their uses of customer data”. As the ICO is tasked with tackling the General Data Protection Regulation and has revealed that [READ MORE]

GDPR & Profiling Report with DataIQ
Market Insights

GDPR & Profiling Report with DataIQ

The General Data Protection Regulation implies that marketers must reconsider their application of customer data in decision making. But what does this mean to the process of consumer profiling? It’s clear the General Data Protection [READ MORE]