autoGraph CEO, Henry Lawson, listed in the 2018 DataIQ 100 most influential people in data-driven business
SEATTLE, USA and LONDON, UK – 1 MARCH 2018
On 28 February 2018, DataIQ announced that autoGraph Founder and CEO, Henry Lawson, has been officially listed in the 2018 DataIQ 100. Lawson founded autoGraph on the basis that by using artificial intelligence (AI), we can build a unique view of the consumer’s preferences, interests, aspirations and brand affinities without “sniffing the consumer’s data exhaust” and deliver personalised, varied and valuable content to the consumer.
One of the most prestigious events within the world of data, the DataIQ 100 is a celebration of the top talent from data-driven businesses and the innovators who support them. Known as the ‘leading independent list’ of the top practitioners in artificial intelligence (AI), data and analytics, the DataIQ 100 showcases the very best industry leaders within the world of technology. Information Commissioner Elizabeth Denham was announced in the number one position of the DataIQ 100 Top 10 for 2018 for her role in guiding UK businesses towards GDPR compliance.
Lawson said, “I’m honoured to be included as part of the DataIQ 100 for the third year in a row. The DataIQ 100 is an important event and to be recognized for autoGraph’s work with AI makes it extra special.”
A strategic visionary yet an engineer at heart, Lawson founded autoGraph with after a 30 year career leading businesses that combine creativity and data to generate significant global revenue streams. Lawson believes that engaging consumers in creating a privacy-centric profile about themselves and sharing that with mobile network operators (MNOs) and B2C brands would revolutionise marketing.
Customers of autoGraph, which include Top 4 Mobile Operators in the USA, 2 of the 4 Top Mobile Operators in the UK along with various premium retail brands in both the USA and the UK, use autoGraph to deliver new revenues for their businesses through customer experiences that are personalized and consumer-controlled.
The autoGraph platform is GDPR compliant and autoGraph customers have experienced 85% permission opt-in rates as well as increasing digital ad revenues upwards of $5 per subscriber and increasing content engagement as much as 400%.