Situation The pre-paid services unit of a Top-3 US wireless operator sought to increase customer engagement by providing a home-screen news feed that allowed customers to explore a subset of the web without incurring usage [READ MORE]
Are 50 units of incremental sales worth 17,925 customer opt-ins? Some may say it depends on the value of each incremental sale unit. However, the loss of 12% of the CRM base marketing consent from the targeted audience should be alarming! Opt-ins are becoming a key campaign KPI along with reach and redemptions as this case study proves. [READ MORE]
With autoGraph, Vodafone UK delivered a 2x increase in ad revenue by significantly improving both the opt-in rate and number of customer atttributes.
Using autoGraph’s AI marketing platform, autoGraph tailored individual content, advertisements and videos to deliver a customer experience was unique to each user. Within weeks of launch, the Operator achieved a 3x increase in ad revenue. [READ MORE]
Situation One of the three largest wireless operators in the United States is redefining the way customers and businesses buy wireless services through leading product and service innovation. The company, with some 50,000 employees, serves [READ MORE]
“By using autoGraph, we were able to design and deliver effective customer communications and deliver return on marketing investment in less than a quarter.” – Director of Customer Value. Situation A top 3 UK insurance [READ MORE]
BBC Click’s Spencer Kelly took a stroll down London’s Regent Street to test the pulling power of autoGraph technology and learn how autoGraph solves the Personalization-Privacy Paradox. View the segment including an interview with Henry Lawson [READ MORE]
“We were amazed that 98.6% of those who downloaded the app chose to create a profile and receive customised content,” reports the Director of the Regent Street Association. “We saw this as representing a very high level of user engagement. They seemed to enjoy the process.” [READ MORE]